Lessons Learnt from the Startup Trenches

The 24six9 community has quickly become a thriving hub for startups at every stage of their journey, and they all seem to be united by a common thread—their struggles. Every bright-eyed, passionate founder who pours their heart and soul into their vision offers invaluable insights shaped by their unique experiences. Their stories often resonate with tales of hustle, humility, and late-night coffee-fueled brainstorming sessions that define the entrepreneurial spirit.

The same spirit we love to honor and fuel at 24six9.

It's not an easy feat to turn a mere spark of an idea into a viable business. Through witnessing the growth and evolution of the 24six9 community, we’ve gathered some startup lessons and insights that can pave the way for fellow founders on their own entrepreneurial journeys. These key takeaways come from real experiences, real challenges and real wisdom to guide and inspire you on your own journey, so read on and tell us if they resonate with you.

1. Choose co-founders wisely

Starting off with this because the core of a startup relies heavily on the relationship between cofounders. If this relationship falters, it’s likely the startup will follow suit, so a strong foundation built on trust and shared vision is non-negotiable.

You’ll be navigating a complex ecosystem that throws unique challenges your way, so a cofounder that stands toe-to-toe is an absolute must.

2. Make your hires count

This is a common thread, told by experts and novices alike. Your initial 10 hires can make or break your startup, so it’s crucial that you spend the time and effort to find people who resonate with your values.

These early team members set the tone for your company culture and have a profound impact on the trajectory of your business, so take the time to hire wisely.

3. Keep it authentic

Peter Guber said, “Truth is a point of view, but authenticity can’t be faked”. It seems an inescapable truth that authenticity in your approach is the actual key to success. Knowing yourself and being authentic in your approach is imperative and goes a long way in shaping your leadership style and attracting like-minded individuals to your mission.

It’s something we often witness in real-time at 24six9, the startups that glow the brightest are the ones where everyone truly knows who they are and share their values outwardly.

4. All hands on deck

Here’s an open secret in the startup ecosystem; In the early stages, you have to get your hands dirty and embrace the grit of it all. Whether it’s coding, selling, or engaging with customers—being directly involved in the core aspects of your business is crucial. From what we’ve gathered, early on, delegation can be a costly distraction.

The initial stages are where you dive into the trenches and understand every facet of your startup, and this experience will shape the future.

5. Scout your VC’s carefully

This one is very close to our heart, so listen carefully. Not all venture capitalists are created equal. Conduct reference checks beyond the names they provide. Dig deep into their history with other startups, especially those that may have shuttered.

Work only with VCs who have firsthand experience as founders. Those who have walked the same path will provide the insights you need.

6. Growth is a process

Every founder will tell you how difficult the game of patience is in the early stages, but patience always pays off. Embrace growing slowly, and lay down strong foundations to set the stage for sustainable growth.

It took Airbnb nine months to onboard their first employee, so take heart, buckle up and build on your foundation.

7. Culture isn’t just a buzzword

Curating a strong company culture is the lifeblood of a startup. It is the glue that holds the team together, drives innovation and ultimately, it determines the success of your venture. It reflects your values, so be conscious of the culture you’re developing.

A strong, positive culture brings loyalty and with loyalty, comes long-term success.

8. Don’t apologize

Adopt a “founder mode” mindset. Don’t be apologetic about how you want to steer your company. This approach helps you communicate your vision clearly and decisively, and inspires your team to rally behind your mission with sincerity.

9. It’s the journey that counts

Approaching your startup with a sole focus on making money can be disappointing, given that nearly 90% of startups fail. We don’t mean to be a bummer, but it’s essential to engage in something you genuinely enjoy and believe in. Build products that matter to you and surround yourself with people who inspire and excite you.

Ideally, you want to create something fulfilling, regardless of the financial outcome.

10. Embrace and enjoy being a startup

Finally, understand that building a startup is a way of life. It comes with its own set of challenges, but just as often as the welcome surprises! The highs and lows of entrepreneurship are intense. Cultivating resilience and a sense of humor will serve you well on this journey.

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Bringing it all together

These insights will be useful to your own startup journey, and you just might be able to avoid some of the more common pitfalls on your path to success. Remember, the journey can be tough, but with the right mindset, community support, and a commitment to your mission, you can prevail.

How can 24six9 help you further

We’re always happy to embrace new startups at 24six9 and built this community with the express notion of open-ended support, collaboration and giving back as much as we can.

Come and join the 24six9 movement, or follow us on LinkedIn and Instagram. We make sure the startup ecosystem continues to burn bright on a global scale.